Launching Tim Hortons UK

Popular Canadian coffee chain Tim Hortons is set to launch for the first time in the UK. They needed an agency that could get them significant amounts of media coverage, with a focus on nationals and launch with a bang on social media.

Spider’s Consumer, Corporate and Digital teams compiled a strategic campaign to drive awareness and raise the hype of the launch.

In the first month pre store launch Spider achieved over 90 pieces of coverage

Highlights in Daily Mail, The Sun, Metro, Independent and The Times

We have also gained 11,507 new community members, and reached 6,241,055 people, achieving an average engagement rate of 4.7%

11,000+ new community members across Facebook, Twitter and Instagram in the first 30 days

  • 11,000+ new community members across Facebook, Twitter and Instagram in the first 30 days
  • 4.7% average engagement rate
  • 6,241,055 users reached across social
  • First piece of content reached 1.2 million people, received 40k reactions, and was shared 4k times with 100% positive sentiment